Public interest in climate unshaken by scandal, but unstirred by science

Terra Daily via SPX: The good news for any passionate supporter of climate-change science is that negative media reports seem to have only a passing effect on public opinion, according to Princeton University and University of Oxford researchers. The bad news is that positive stories don't appear to possess much staying power, either. This dynamic suggests that climate scientists should reexamine how to effectively and more regularly engage the public, the researchers write.

Measured by how often people worldwide scour the Internet for information related to climate change, overall public interest in the topic has steadily waned since 2007, according to a report in the journal Environmental Research Letters. Yet, the downturn in public interest does no
t seem tied to any particular negative publicity regarding climate-change science, which is what the researchers primarily wanted to gauge.

First author William Anderegg, a postdoctoral research associate in the Princeton Environmental Institute who studies communication and climate change, and Gregory Goldsmith, a postdoctoral researcher at Oxford's Environmental Change Institute, specifically looked into the effect on public interest and opinion of two widely reported, almost simultaneous events.

... A public with little interest in climate change is unlikely to push for policies that actually address the problem, Anderegg said. He and Goldsmith suggest communicating in terms familiar to the public rather than to scientists. For example, their findings suggest that most people still identify with the term "global warming" instead of "climate change," though the shift toward embracing the more scientific term is clear.

"If public interest in climate change is falling, it may be more difficult to muster public concern to address climate change," Anderegg said. "This long-term trend of declining interest is worrying and something I hope we can address soon."...

The King, Our Lord and master". An 1887 caricature of King Don Pedro of Brazil asleep in a chair with a newspaper on his lap and a pile of other newspapers on the table by his side. By Angelo Agostini