Scientfic Blogging: Global warming may not be a hot button topic these days because other threats, like unemployment, terrorist attacks or death panels, are getting the media attention, says University of Colorado at Boulder psychology Professor Leaf Van Boven.… In one part of the study focusing on terrorist threats and using materials adapted from the U.S. Department of Homeland Security, Van Boven and his research colleagues presented two scenarios to people in a college laboratory depicting warnings about traveling abroad to two countries. Participants were then asked to report which country seemed to have greater terrorist threats. Many of them reported that the country they last read about was more dangerous.
"What our study has shown is that when people learn about risks, even in very rapid succession where the information is presented to them in a very clear and vivid way, they still respond more strongly to what is right in front of them," Van Boven said.
With that in mind, Van Boven says one of the take-home messages from the study is that when communicating to the public, people must be mindful of how and when they publicize threats, which is a tall task in the around-the-clock news cycle of today.
…"One of the things we know about how emotional reactions work is they are not very objective, so people can get outraged or become fearful of what might actually be a relatively minor threat," Van Boven said. "One worry is some people are aware of these kinds of effects and can use them to manipulate our actions in ways that we may prefer to avoid."
…"If you're interested in having an informed citizenry you tell people about all the relevant risks, but what our research shows is that is not sufficient because those things still happen in sequence and people will still respond immediately to whatever happens to be in front of them," he said. "In order to make good decisions and craft good policies we need to know how people are going to respond."
Image by Flanker, Wikimedia Commons
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