Some people's climate beliefs shift with weather

Earth Institute at Columbia University: Social scientists are struggling with a perplexing earth-science question: as the power of evidence showing manmade global warming is rising, why do opinion polls suggest public belief in the findings is wavering? Part of the answer may be that some people are too easily swayed by the easiest, most irrational piece of evidence at hand: their own estimation of the day’s temperature.

In three separate studies, researchers affiliated with Columbia University’s Center for Research on Environmental Decisions (CRED) surveyed about 1,200 people in the United States and Australia, and found that those who thought the current day was warmer than usual were more likely to believe in and feel concern about global warming than those who thought the day was unusually cold. A new paper describing the studies appears in the current issue of the journal Psychological Science.

“Global warming is so complex, it appears some people are ready to be persuaded by whether their own day is warmer or cooler than usual, rather than think about whether the entire world is becoming warmer or cooler,” said lead author Ye Li, a postdoctoral researcher at the Columbia Business School’s Center for Decision Sciences, which is aligned with CRED. “It is striking that society has spent so much money, time and effort educating people about this issue, yet people are still so easily influenced.” The study says that “these results join a growing body of work show that irrelevant environmental information, such as the current weather, can affect judgments. … By way of analogy, when asked about the state of the national economy, someone might look at the amount of money in his or her wallet, a factor with only trivial relevance.”

The researchers say the study not only points to how individuals’ beliefs can change literally with the wind. Li says it is possible that weather may have influenced recent large-scale public opinion polls showing declining faith in climate science. Administered at different times, future ones might turn out differently, he said. These polls, he pointed out, include the national elections, which always take place in November, when things are getting chilly and thus may be empowering conservative forces at a time when climate has become a far more contentious issue than in the past. (Some politicians subsequently played up the heavy snows and cold of winter 2009-2010 as showing global warming was a hoax—even though scientists pointed out that such weather was probably controlled by short-term atmospheric mechanisms, and consistent with long-term warming.) “I’m not sure I’d say that people are manipulated by the weather. But for some percentage of people, it’s certainly pushing them around.” said Li….

A windsock, shot by Joanjoc