Britons naive about flood risks

Belfast Telegraph: A quarter of British homes are at risk of flood, yet 83% of homeowners do not consider their homes to be at risk. That’s according to new research released today to coincide with the inaugural National Flood Risk Awareness Week which runs from 1st – 5th November and commemorates the 10th anniversary of the Autumn floods’ of October – December 2000.

As recently as last year, regions including Sheffield, Cumbria and Cork were devastated by floods, yet the tragic pictures of residents fighting to save their homes, possessions and even lives seems to have failed to register for many of us.

Therefore the campaign, which has been launched by Landmark Information Group in conjunction with the National Flood Forum (NFF) aims to encourage homeowners to think more deeply about their own flood risk and the measures they can put in place in the event of flood to minimise risk and damage.

James Sherwood-Rogers, Managing Director of Landmark UK Property, Landmark Information Group, says: “In spite of the fact that the country has seen unprecedented levels of rainfall and subsequent flooding in the past few years, a high percentage of the public remain unaware of the dangers and are not, therefore, putting the correct measures in place to protect their homes or businesses, including ensuring their insurance policy covers flood…

Shot early morning from Behind Workington Town's Derwent Park Ground. Photo shot by Andy V Byers, Wikimedia Commons, under the Creative Commons Attribution 3.0 Unported license