
This research, published in Psychological Science, a journal of the Association for Psychological Science, suggests that traumatic weather events may have the power to shift people’s automatic attitudes — their first instincts — in favor of environmentally sustainable policies.
Though scientists are in near-unilateral agreement that human activity contributes to climate change, the relationship isn’t as clear to many politicians and citizens. This translates into lackluster support for environmental policies, especially when the short-term consequences amount to higher taxes.
“Americans tend to vote more from a self-interested perspective rather than demand that their government affect change,” says lead researcher Laurie Rudman of Rutgers University.
In 2010, Rudman and her colleagues Meghan McLean and Martin Bunzl surveyed over 250 Rutgers undergraduate students, measuring their attitudes toward two politicians, one who favored and another who opposed environmental policies that involve tax increases. The researchers asked the students whether they believed that humans are causing climate change, and they also had the students complete a test intended to reveal their automatic, instinctual preferences toward the politicians.
Though most students said they preferred the green politician, their automatic preferences suggested otherwise. The automatic-attitudes test indicated that the students tended to prefer the politician who did not want to raise taxes to fund environment-friendly policy initiatives...
Aftermath of 2005's Hurricane Wilma in Cancun, Mexico, shot by Alejandro Aleph, public domain
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